Nuralogix

What I did
Partnered with Nuralogix as their exclusive design vendor, creating brand identities for Nuralogix, Anura, and DeepAffex while shaping the UX/UI for both consumer and enterprise products. Delivered design direction, visual systems, and scalable UI toolkits for their in-house teams to implement.

Why it matters
Helped transform cutting-edge neuroscience and AI research into approachable, trustworthy products. By building a unified design language across app, platform, and brand, we gave Nuralogix the foundation to grow and scale globally.

Role
Vendor Partnership (2017-2020)

Client
Nuralogix

Platforms
iOS & Android

Areas
Strategy, Design, Research

The Partnership

Working side by side with Nuralogix, my team and I helped translate their breakthrough research into vital brand assets like, a website and app design that feels approachable and trustworthy. My role extended from strategy and creative direction to hands-on UX/UI design and front-end collaboration with their engineering team. Together, we aimed to build an app that could scale globally while keeping users engaged and confident in the technology.

Product design for the Anura wellness app

Demonstrating how Anura measures wellness through the app

Elevating the Experience

Nuralogix had a strong foundation in place, but their product needed a clear visual system to bring the experience to life. My team worked closely with their engineers, embedding directly into their workflow to refine and apply UX/UI design across the app. We focused on creating consistency, polishing the interface, and translating complex functionality into a design language that felt modern, intuitive, and trustworthy. By integrating seamlessly with their development process, we ensured the product not only worked well but looked and felt cohesive at every touchpoint.

Design direction for the Nuralogix website landing page

Supporting page designs extending the brand across the site

Bringing the Brand Online

In addition to product design, I helped Nuralogix establish a web presence that reflected their new identity and technology. The website was designed to feel modern, credible, and approachable, with clear messaging and visuals that explained a complex product in simple terms. By building a flexible design system for the site, we gave their team the ability to expand and adapt content while maintaining consistency and trust.

Designing for Data Clarity

Alongside the consumer app, we supported the design of DeepAffex®, Nuralogix’s enterprise-facing dashboard. This platform transforms facial blood flow into actionable wellness data for researchers, clinicians, and enterprise clients. As part of the engagement, I also created the brand identities for Nuralogix, DeepAffex, and Anura, ensuring visual consistency from product to platform. Our role was to take dense, complex outputs and present them in a way that was clear, trustworthy, and decision-ready. Through a system of graphs, widgets, and summaries, we built a framework that allowed professionals to see real-time readings, spot trends, and act with confidence.

High-level design direction for the DeepAffex dashboard, focusing on data clarity and a clean layout for real-time insights

Simplified login experience

UI components and data widgets

From Direction to Implementation

Much of our work with Nuralogix is covered by NDA, which means the product screens shown here represent the design direction and systems we created for their team to implement. My role was to provide the foundation: clear visual principles, scalable UI patterns, and design guidance that their in-house engineers and designers could carry forward. By focusing on direction rather than one-off deliverables, we helped Nuralogix establish a consistent, trustworthy experience across their entire ecosystem, from consumer wellness to enterprise insights.

Agency Engine

Playground Pros