I turn ambitious ideas into intuitive products that scale

How I Got Here

I’ve been creating for as long as I can remember. As a kid, I loved drawing and losing myself in the details, then stepping back to see how they all came together. Over time, that joy shifted from pencil and paper to pixels and screens, from static images to interactive experiences people could actually use and I became obsessed ever since.

In high school, I was designing event posters, websites, logos, and doing photoshoots for friends and family. Eventually, local businesses started hiring me for full brand and website packages. That first paid project in 2004 hooked me for life.

While earning my Bachelor of Design, I co-founded a small business with friends, pairing brand identities with website builds for local companies. It was my first deep dive into the business side of design, and I still consider myself extremely lucky for this.

I was drawn to the challenge of helping businesses grow, and poured all my creative energy into building digital experiences that made it possible.

What came next could fill many pages of this website, so for the sake of brevity, I'll keep it down to a few key points.

After graduating, I set my sights on learning from the best and joined OneMethod, my dream design studio. I threw myself into the work, often staying late to push every project further. From there, I jumped into an emerging startup TeamBuy to lead a design team, then moved to another agency (Sapient Nitro), where I worked with national brands and picked up a few web design awards along the way.

Eventually, I took the leap to start my own design consulting business. Over the next eight years, I was fortunate to meet and collaborate with incredibly talented and smart people across industries as varied as biotech, pro sports, entertainment, software, and finance. The work and industries itself was diverse, but what drew me in every time was the shared drive and curiosity of the people I partnered with. Those relationships shaped how I see design, not just as a craft, but as a way of understanding and connecting with people. Trends change, but the human side of design keeps evolving, and that’s where the real challenge lies.

My work has shifted from focusing on technology itself to the people who use it, because how we relate to technology matters as much as what it can do.

Today, my work balances leadership, strategy, and research. I’ve grown from crafting brands and products to building and leading design teams, guiding them from early ideas to scaled products. Over 15 years in, I’m still curious, still learning, and still just as passionate about creating meaningful experiences as when I was that kid sketching for hours. If you’ve made it this far, thanks for coming along for the ride. If you ever want to swap stories, share ideas, or just chat about design and the work I do, I'm always down to chat.

Work Experience

TD Bank, Innovation & Design

UX Design Lead
2022 - 2024: Consultant
2024 - Present: Full-time Employee

Made By Mighty Inc.

Co-Founder

Design Consultancy
2016 - 2024

Featured Clients:

Agency Engine

Product and Brand Design Consultant
2024

Partnered with Agency Engine to launch their brand identity and establish a cohesive design direction. Developed visual systems, digital assets, and creative guidelines that positioned the company for market entry and set the foundation for consistent, scalable brand growth.

Craft Public Relations

Brand Design Consultant
2020 - 2024

Design consultation for Craft PR, supporting their in-house team in delivering high-impact marketing campaigns. Designed and shipped landing pages and key marketing collateral for major clients including Reese’s, Clamato, Kobo, and HelloFresh, ensuring brand consistency and campaign effectiveness across digital and print channels.

Major League Sports & Entertainment (MLSE)

Vendor Partnership/Consultant
2020 - 2021

Led the design and development of Playground Pros (MLSE) e-learning platform, creating a digital experience that delivered training, resources, and certification tools to coaches and program leaders. Established the design direction, built intuitive user flows, and ensured accessibility for a wide range of learners.

PC Financial

Vendor Partnership/Consulting
2018 - 2020

I led a multidisciplinary team of in-house designers and developers, working under a vendor partnership to deliver modern digital products that aligned business priorities across Marketing and technology. I oversaw the launch of enterprise-level, headless CMS/ReactJS sites for PC Financial and Loblaw Digital. I initiated the creation of Design Systems and digital resources, including multi-platform design systems, which streamlined workflows and brought greater consistency to internal marketing efforts.

Nuralogix

Vendor Partnership/Consultant
2017 - 2020

At Nuralogix, I managed my team of Product Designers and a Front-End Developer under a vendor partnership agreement, delivering design and technology solutions that scaled with the company’s rapid growth. I worked on projects end-to-end, from defining product requirements and roadmaps with in-house Engineering to designing and refining key products like the Anura App (iOS and Android) and DeepAffex Dashboard (Software).

ACX Basketball

Brand Design Consultant
2017 - 2019

I partnered with ACX Basketball Owner, Sefu Bernard, Director of Player Development for the Minnesota Lynx, to design and deliver digital solutions that support the foundation’s mission of developing youth basketball in the Cayman Islands for players aged 5–17 and their coaches. My role spanned account and design management, from defining scope and gathering requirements to creating responsive, accessible prototypes and overseeing full web development.

Branding and E-Commerce, Ezekiel Elliott, Dallas Cowboys

Vendor Partnership/Consultant
2017 - 2019

Developed a cohesive brand identity for Ezekiel Elliott that combined logo design, merchandise, and a custom front-end website to strengthen his personal brand. Oversaw the integration of a Shopify back-end for smooth e-commerce operations. Provided ongoing support for the website over the next year with regular updates, social media creative, and new merchandise to grow the brand’s presence.

The Early Beginnings

2010 - 2016

Before moving into independent consulting and in-house leadership, I cut my teeth at some of Toronto’s most notable agencies, including OneMethod, Juniper Park, Sapient Nitro, and TBWA. Each place pushed me in different ways, from late nights perfecting pixels to big-stage brand campaigns, and along the way I built lasting friendships and learned the value of pairing craft with collaboration.

Awards & Recognition

2024: 3 Patents - TD Bank [Patent Inventor]
2021: Dallas Design Show [Judge]
2015 - 2019: Toronto Design Directory [Judge]
2016: Awwwards Site of the Day [Nominee]
2015: Why Should I Choose You [Published Book Cover Design]
2014: CPPIB Website Redesign [W3 & OMMA Award]